{"id":327,"date":"2025-11-03T11:23:31","date_gmt":"2025-11-03T11:23:31","guid":{"rendered":"https:\/\/pixelandwebb.com\/evolearn\/?post_type=lesson&#038;p=327"},"modified":"2025-11-03T11:23:36","modified_gmt":"2025-11-03T11:23:36","slug":"%f0%9f%9a%80-digital-marketing-fundamentals","status":"publish","type":"lesson","link":"https:\/\/pixelandwebb.com\/evolearn\/lesson\/%f0%9f%9a%80-digital-marketing-fundamentals\/","title":{"rendered":"\ud83d\ude80 Digital Marketing Fundamentals"},"content":{"rendered":"\n<h2 class=\"sensei-content-description wp-block-heading\">The foundational knowledge that sets the stage for all specific tactics.<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"\"><strong>Website Planning &amp; Creation Basics:<\/strong> Understanding website structure, user experience (UX), and using platforms like WordPress.<\/li>\n\n\n\n<li class=\"\"><strong>Introduction to Digital Marketing:<\/strong> Defining digital marketing, its importance, the difference between traditional and digital, and the key channels.<\/li>\n\n\n\n<li class=\"\"><strong>Customer Journey &amp; Buyer Personas:<\/strong> Understanding how consumers move from awareness to purchase and creating detailed profiles of target customers.<\/li>\n\n\n\n<li class=\"\"><strong>Marketing Funnels\/Funnels:<\/strong> Learning about the various stages (e.g., Awareness, Consideration, Conversion) and how to apply strategies at each stage.<\/li>\n\n\n\n<li class=\"\"><strong>Setting Goals &amp; KPIs:<\/strong> Defining measurable objectives (like ROI, CLV, CPA) for digital campaigns.<\/li>\n<\/ul>\n\n\n<div class=\"sensei-block-wrapper\">\n<div class=\"wp-block-sensei-lms-lesson-actions\"><div class=\"sensei-buttons-container\">\n\n\n\n\n\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>The foundational knowledge that sets the stage for all specific tactics.<\/p>\n","protected":false},"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"nf_dc_page":"","_initial_content":"","_new_post":false,"_quiz_has_questions":false,"_lesson_complexity":"easy","_lesson_length":10,"_lesson_course":324,"_lesson_preview":"preview"},"lesson-tag":[],"class_list":["post-327","lesson","type-lesson","status-publish","hentry","post"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/lessons\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/lessons"}],"about":[{"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/types\/lesson"}],"replies":[{"embeddable":true,"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":3,"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/lessons\/327\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/lessons\/327\/revisions\/344"}],"wp:attachment":[{"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"lesson-tag","embeddable":true,"href":"https:\/\/pixelandwebb.com\/evolearn\/wp-json\/wp\/v2\/lesson-tag?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}