The foundational knowledge that sets the stage for all specific tactics.
- Website Planning & Creation Basics: Understanding website structure, user experience (UX), and using platforms like WordPress.
- Introduction to Digital Marketing: Defining digital marketing, its importance, the difference between traditional and digital, and the key channels.
- Customer Journey & Buyer Personas: Understanding how consumers move from awareness to purchase and creating detailed profiles of target customers.
- Marketing Funnels/Funnels: Learning about the various stages (e.g., Awareness, Consideration, Conversion) and how to apply strategies at each stage.
- Setting Goals & KPIs: Defining measurable objectives (like ROI, CLV, CPA) for digital campaigns.